Le grand Soulagement
“Man is born free, and everywhere he is in chains.” This might just show what is at the core of our frustration and confusion.
November 2024. It’s gray, it’s raining, everyone’s walking around with tight throats, and I’ve just decided to stop listening to the news—every headline more depressing than the last. Then suddenly, after a dull-as-dishwater France-Israel match that’s supposed to unite us in joy, lux fiat: France beats the All Blacks in an epic showdown on November 16. The next morning, November 17, I stumble across a poster for Le Grand Soulagement (Rule #7) on the street, and I burst out laughing in the rain. A quick, simple, and highly effective method, it combines a book, posters, and mini-posters to inspire small, soothing acts in daily life. Totally irreverent and slightly subversive, this “gently insurrectional” project aims to heal societal woes by suggesting creative and humorous everyday gestures.
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