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Facing Outrage

Bad buzz, boycott calls, tarnished e-reputation...The boundaries between the economic and societal spheres are more porous than ever; no company or individual can claim immunity from controversy and outrage. How can you deflect the blows, minimize the damage, and prevent future crises? 8 minutes

Little Find

The Business of Outrage

Do you often feel outraged or angry about online news? Many news websites no longer just report events; instead, they openly stoke your indignation—to boost their page views. 2 minutes

Quizz

Do You Have the Right Reflexes to Contain the Firestorm?

What Is the Streisand effect? How do you handle public backlash? Who came out on top in the clash between Unilever and Intermarché over shrinkflation? Here are five questions to prepare yourself to handle troublemakers and uproars. 5 minutes