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Action Tip

Strategic Visibility Without Self-Promotion

You want to be seen, but you don’t want to “sell yourself.” That’s fair. But here’s the reality: if you don’t shape your own narrative, someone else will — or worse, no one will.

3 minutes to act without feeling fake 

Strategic visibility isn’t noise. It’s leadership in action. Five minutes is all it takes — to shift from “unknown” to “undeniable.” 
The good news? Visibility ≠ ego. It’s about clarity, usefulness, and consistency.
Here’s your 5-minute shift: 

1/ Share the “why” — not just the what.

Instead of “we finished the project,” say: 
→ “We delivered X, which unlocks Y for [other teams / customers].” 
This shifts the story from self-focus to contribution. 

→ Source: How to Promote Yourself Without Sounding Like a Jerk by Meredith Fineman, Harvard Business Review, 2019 

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Françoise Tollet
Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.