6 key steps for finding a sponsor (and working on your presence)
A number of unconscious obstacles stand in the way of women forming alliances with male sponsors. Stereotypes about women and their exclusion from informal networks are a perfect example— and you need to be mindful of this if you want to reverse the trend.
Forget a Mentor, Find a Sponsor: The New Way to Fast-Track Your Career, by Sylvia Ann Hewlett (Harvard Business School Press, 2013)
Open your eyes
You need a sponsor to fast-track yourself. More than 75% of women believe that career advancement depends more on long hours of work and the skills one develop than on sponsors. This widespread belief is one of the main barriers to alliances between male sponsors and female protégés. Worse still, you may even unconsciously think that ambition is not a valued quality in women.
Recognizing the strategic importance of cultivating and leveraging alliances with influential leaders is the first step to winning their advocacy.
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