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Action Tip

Data, SWOT and sponsorship

Various types of data and indicators can be used to gauge the success or failure of a sponsorship program. Here is a handful of examples to help you measure its impact, but it’s up to you to decide which ones suit you best.

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Which indicators should you use to measure the impact of sponsorship?
ChatGPT 10 seconds, Françoise Tollet 20 mins, June 2023

Sponsorship SWOT analysis
ChatGPT 10 seconds, Françoise Tollet 10 min., June 2023

  1. Retention rate: measures the percentage of sponsored employees who stay with their company over a set period.
  2. Skills assessment: use this to compare the skills of sponsored employees before and after they take part in a sponsorship program.
  3. Promotion rate: analyze the number of sponsored employees who are promoted to higher positions.
  4. Sponsor feedback: collecting comments and assessments from sponsored employees about their experiences will give you invaluable information about the program’s effectiveness and its impact on career development.
  5. Diversity measurement: reviewing the diversity of sponsored colleagues regarding their gender, ethnicity, etc. will help assess whether the program promotes diversity and inclusion in the organization.
  6. Monitor individual goals: check to see to which extent sponsored employees hit the individual development targets set together with their sponsor.

Surveys, performance evaluations, one-on-one interviews, HR management indicators, and so forth are all good resources for measuring the success or failure of a program—provided that specific metrics are clearly defined in line with the sponsorship program’s objectives and expectations.

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Françoise Tollet
Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.