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Interview

Real-world advice on how to incorporate AI into your business

The hype about artificial intelligence makes it seem confusing and complicated to integrate into your business. Here, experts give practical advice on who should to do it — and how.

“You don’t buy AI, you buy a product or software with AI” 

Based on an interview with Roy Pereira, CEO of Zoom.ai (December 2019). 

“AI revolutionized our media-buying process” 

Based on a conference videodocuments, and email correspondence with Ellinor Axell, sales and marketing director, B2B, Telenor. 

“It’s a human enterprise. That contributes to the trust element” 

Based on an interview with Abdi Aidid, director of legal research, Blue J Legal (December 2019). 

 

Excerpt from Business Digest N°302, December 2019 – January 2020

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Françoise Tollet
Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.