Interview Real-world advice on how to incorporate AI into your business
The hype about artificial intelligence makes it seem confusing and complicated to integrate into your business. Here, experts give practical advice on who should to do it — and how.
“You don’t buy AI, you buy a product or software with AI”
Based on an interview with Roy Pereira, CEO of Zoom.ai (December 2019).
“We’ve gone through an AI hype cycle in the last five years,” Roy Pereira says. “People think it can do anything or learn anything, and it can’t. … In our space, our AI is very specific. That’s how I see almost all the other AI companies that are doing well.”
“AI revolutionized our media-buying process”
Based on a conference video, documents, and email correspondence with Ellinor Axell, sales and marketing director, B2B, Telenor.
“I was recruited to change the way we work in media and in sales,” says Ellinor Axell, who works for the Norwegian company Telenor, one of the world’s largest telecom companies. One challenge Axell faced was in media buying: she sought a holistic way to plan, buy, and optimize the process. Axell turned to Albert Technologies, which offers a completely autonomous digital marketing platform.
“It’s a human enterprise. That contributes to the trust element”
Based on an interview with Abdi Aidid, director of legal research, Blue J Legal (December 2019).
The three founders of Blue J Legal saw that the legal field was ripe for AI: it contained data that AI thrives on and it follows predictable patterns of reasoning, based on precedent. For those who purchase Blue J’s software — accountants, tax lawyers, employment lawyers, in-house counsel, and the like — it predicts legal outcomes and guides legal research. The company claims a 90 percent accuracy rate in its predictions.
Excerpt from Business Digest N°302, December 2019 – January 2020
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Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.
