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How to capture (and keep) attention?

Knowing how to capture, maintain, and hold attention is a key leadership competency.
In information-saturated environments, grabbing immediate attention requires you to provoke instinctual reactions and stand out from the crowd. Next, maintaining their favorable attention requires you to connect more deeply with your audiences.

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Françoise Tollet
Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.