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4 étapes pour engager une transformation régénérative
Change, Economy and society, Social responsibility, Strategy, Performance, Action Tip
2 March 2026
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Action Tip

4 steps to kick off a regenerative transformation

Amid the current chaos, you know you need to “go beyond sustainability,” but don’t know where to start. The PRIT method (Protect, Repair, Invest, Transform) offers a clear, four-step path that applies to any activity, in any sector. It helps you move from a defensive stance to a truly regenerative model.

Based on

Regeneration: The Future of Community in a Permacrisis World, by Christian Sarkar, Philip Kotler and Enrico Foglia, Idea Bite Press 2023.

1. Protect—secure the essentials first

Objective:
Identify the vital resources—human, natural, and social—on which the company depends, then act immediately to prevent their degradation.

Key Actions:

  • Map critical assets: raw materials, water resources, biodiversity, key know-how, employee health, strategic suppliers.
  • Assess vulnerability: water stress, rupture risks, local social tensions, regulatory exposure.
  • Deploy quick shields: long-term contracts with essential suppliers, prudent resource management, reinforced health & safety standards.
  • Engage locally: meet officials, associations, and residents to catch weak signals.

Food group Barilla started by protecting its wheat supply chains—supporting soil-conserving farming practices and securing volumes at fair prices for Italian producers.

Watchpoints
Don’t settle for a static map: update it annually to factor in new threats (climate, geopolitical tensions, regulations).

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Tagged with: crisis, invest, regenerative model, change, transform, permacrisis, strategy, strategic thinking, sustainable, sustainable value creation, tomorrow, responsability, environment, robustness, Social, regeneration, repair, protect, climate, transformation, regenerative transformation
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Françoise Tollet
Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team. 
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