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Ready to move from talk to (regenerative) walk? Start by testing your reflexes. This quiz helps you identify blind spots and gauge your strategic courage. Forget CSR slogans: here, it’s about hard decisions, money, governance, and real impact. Eight tough questions that show whether you’re ready to build a company that leaves the world more robust than it found it.

Based on

Regeneration : The Future of Community in a Permacrisis World, by Christian Sarkar, Philip Kotler and Enrico Foglia, Idea Bite Press 2023.


What quick “crash test” should come before any action?

Answer A: Check whether your CSR reporting complies with the CSRD directive.
Answer B: Ask: “If we disappear tomorrow, what do our communities and ecosystems lose?”
Answer C: Simulate a media-crisis scenario to test communications.
Right !
Correct answer: B
This simple but radical question measures real value: if your absence affects neither the local area, nor resources, nor people, your footprint is neutral or negative. It’s an excellent prompt to identify where to start regeneration.
#titanicreporting
Wrong !
Correct answer: B
This simple but radical question measures real value: if your absence affects neither the local area, nor resources, nor people, your footprint is neutral or negative. It’s an excellent prompt to identify where to start regeneration.
#titanicreporting

What is a fatal temptation if you call yourself “regenerative”?

Answer A: Plan ten years of actions before making a move.
Answer B: Launch an imperfect pilot and own it.
Answer C: Team up with other companies, even rivals.
Right !
Correct answer: A
The trap is perfectionist delay: trying to calculate and de-risk everything before acting. Learn by doing—test, iterate, adjust. Polite inaction is worse than a clumsy but honest experiment.
#mortalkombat
Wrong !
Correct answer: A
The trap is perfectionist delay: trying to calculate and de-risk everything before acting. Learn by doing—test, iterate, adjust. Polite inaction is worse than a clumsy but honest experiment.
#mortalkombat

One of your team members proposes a radical regenerative project that pressures short-term margins. Your response:

Answer A: “Great idea… but let’s make sure shareholders don’t see it.”
Answer B: “Let’s test small, learn fast, and see if we can create a new value model.”
Answer C: “We’ll make an inspiring video and post it on LinkedIn.”
Right !
Correct answer: B
Regeneration is not a perfect master plan; it’s a series of clear bets. The ability to launch a bold pilot, accept risk to learn fast, and adjust is the core of the PRIT approach.
#greenwashinginanopenspace
Wrong !
Correct answer: B
Regeneration is not a perfect master plan; it’s a series of clear bets. The ability to launch a bold pilot, accept risk to learn fast, and adjust is the core of the PRIT approach.
#greenwashinginanopenspace

How do you spot a “fake regenerative” project?

Answer A: It attracts a lot of influencers on Instagram.
Answer B: It improves a site but displaces the people who lived there.
Answer C: It’s co-designed with the local area from the start.
Right !
Correct answer: B
The book warns against “green gentrification”: modernizing and greening while excluding those who should be the first beneficiaries. True regeneration repairs and strengthens the existing community instead of replacing it with a more profitable clientele.
#jurassicbusiness
Wrong !
Correct answer: B
The book warns against “green gentrification”: modernizing and greening while excluding those who should be the first beneficiaries. True regeneration repairs and strengthens the existing community instead of replacing it with a more profitable clientele.
#jurassicbusiness

You’re organizing a wellness seminar to ease climate and social pressure. Which option is most regenerative?

Answer A: Yoga on a private beach, then back to old processes.
Answer B: Use the seminar to identify critical dependencies and trigger Protect & Repair.
Answer C: Hand out reusable bottles and post #PositiveImpact on Instagram.
Right !
Correct answer: B
The book warns against “wellness washing”: easing guilt without changing the structure. Use these moments to make concrete things happen—map dependencies and prioritize repairs. That turns an avoidance ritual into a clear strategic decision point.
#permacrisisdetox
Wrong !
Correct answer: B
The book warns against “wellness washing”: easing guilt without changing the structure. Use these moments to make concrete things happen—map dependencies and prioritize repairs. That turns an avoidance ritual into a clear strategic decision point.
#permacrisisdetox

Your supply chain disappears tomorrow, yet your financials still look strong. What do you do?

Answer A: Keep going as if nothing happened: as long as the numbers look good, there’s no problem.
Answer B: Recognize you are operating on a dead ecosystem and launch an immediate PRIT plan.
Answer C: Ramp up communications to hide the dependency and reassure investors.
Right !
Correct answer: B
The book warns about “zombie” companies that prosper on already damaged systems (depleted soils, weakened suppliers). The response is to map your dependencies and trigger Protect/Repair before the break becomes fatal..
#extractionzombie
Wrong !
Correct answer: B
The book warns about “zombie” companies that prosper on already damaged systems (depleted soils, weakened suppliers). The response is to map your dependencies and trigger Protect/Repair before the break becomes fatal..
#extractionzombie

Your board dreams of Martian colonies to “escape the Earth problem.” What is the regenerative response?

Answer A: Invest in SpaceX and diversify your assets.
Answer B: Give a polite smile, then redirect R&D to secure your resources and communities here and now.
Answer C: Communicate about your exploratory mindset to attract talent.
Right !
Correct answer: B
We do not have a second planet. Humanity cannot relocate to another world. Seeking escape instead of restoring vital foundations (water, soils, communities) is a costly and dangerous illusion. Real leadership is investing to make your current environment livable.
#escapezeplanet
Wrong !
Correct answer: B
We do not have a second planet. Humanity cannot relocate to another world. Seeking escape instead of restoring vital foundations (water, soils, communities) is a costly and dangerous illusion. Real leadership is investing to make your current environment livable.
#escapezeplanet

The ultimate question for any executive committee:

Answer A: “Are we ready to lose 3 margin points to gain 30 years of legitimacy?”
Answer B: . “What score would CDP give our carbon disclosure?”
Answer C: “Can we double the marketing budget to be perceived as regenerative?”
Right !
Correct answer: A
Without real financial trade-offs, regeneration is just a narrative. Accepting a small dent in short-term returns to secure the future—resources, talent, and social acceptance—is the real test. Regenerative leaders bet on long-term value.
#hastalavistababy
Wrong !
Correct answer: A
Without real financial trade-offs, regeneration is just a narrative. Accepting a small dent in short-term returns to secure the future—resources, talent, and social acceptance—is the real test. Regenerative leaders bet on long-term value.
#hastalavistababy

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