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Scenario

Sponsorship in Motion

You’ve identified senior leaders who could become valuable sponsors. You’re not in their circle — yet. 
You want to build that relationship intentionally, without being transactional.
Your 3 options:

1/ Ask them to react to a piece of your work or an idea you’re exploring.

  • ✅ Gives them a low-stakes, high-value way to engage.
  • 🧠 Shows you’re curious, not just self-promoting.
  • 📬 It’s concrete — not “Can I pick your brain?”
  • 🔁 Can evolve naturally into a relationship over time.
  • 🎯 Ideal first step: make it about insight, not favor.
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Françoise Tollet
Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.