You see the fusion strategy between the physical and digital worlds as a potential next step for your business, but you’re mulling over some key questions. Get off on the right foot!
Based on
Fusion StrategybyVijay Govindarajan and Venkat Venkatraman (Harvard Business Review Press, 2024).
1/ WHERE SHOULD I START?
Before you take the first step, make sure you meet the following technical and cultural prerequisites:
Your products really are smart: they are kitted out with sensors, cameras and connections capable of transmitting real-time data.
You have access to AI software – in-house or externally – that can process this information and any other relevant big data in all formats. This is a self-learning tool that can fine-tune its predictive analyses.
Your organization already has a strong digital culture. But stay on your toes: outsourcing may suggest that your business has adapted to the new climate, when in fact it is your service provider – not your employees – that has a digital mindset.
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