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Gemalto: the positive impacts of caring leadership

It is often individual awareness that sparks positive change. At Gemalto,
Cécile Eurendjian saw the benefits of practicing mindfulness, altruism and
compassion for herself as an individual, which then inspired her to share
these practices with her teams.

[highlight_box title=”Biography” text=”Since 2000, Cécile Eurendjian has developed marketing projects at Gemalto, ranging from financial services to telecom solutions. She is now the Director of Marketing Innovation, her development work is focused on intrapreneurship through incubators, cross-disciplinary programs and Open Innovation projects with startups.” img=””]


After introducing first sophrology and then meditation practices to her personal life, Cécile Eurendjian noticed the positive impact of these practices on her professional performance. She was able to be more objective, more discerning, and felt more effective. It inspired her to use these practices in her leadership to be better able to meet the needs of her team members. By late 2016, following this change in leadership style, Eurendjian’s team was seeing exceptional results. Its product line, which was previously not profitable, began generating revenue. Marketing staff worked better with their counterparts and successfully repaired the ‘unprofitable’ image of their product line by aligning marketing posture and discourse as closely as possible with the concerns of the teams in the field. Cécile attributes these gains in large part to the implementation of practices around mindfulness, altruism, and compassion.

Meditating together as a team

“With mindfulness, we get clarity about the reality that we face, and how to manage it both personally and professionally”, says Eurendjian. Anxious to share these practices, she invited her employees to begin team meetings with a collective meditation. The practice was proposed rather than imposed: anyone not interested in participating was free to leave the meeting and come back 15 minutes later. Just one employee declined to take part initially, only to come around on her own a short time later. Since then, that initially reluctant employee has begun meditating on her own every day as well.

Mindful time and team management methods

Following the development of her own meditative practice, Cécile also applied and shared some of the time management and team management methods that she discovered during her mindfulness training. For example:

– At the start of the day or the start of a meeting, take five minutes to review priorities.

– Schedule a real, regular lunch break, and truly use it as a break.

Excerpt from Business Digest N°289, September 2018

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Caroline Schuurman
Published by Caroline Schuurman