Can you embrace change? Not just to get by, but to truly thrive?
Tasha Eurich has a plan. Not a magic fix, not a self-help checklist, but a sharp, demanding process. A mental roadmap to help you navigate inner chaos without being swallowed whole. Not to help you “bounce back,” but to help you evolve into something new.
What’s your first instinct when you’re in pain? To run. Find a distraction. Downplay your suffering. Say to yourself it’s trivial. Disconnect. You hear yourself think, “It’s nothing,” “I should move on,” “Other people have got it worse,” or “I don’t have the right to complain.” Meanwhile, the pain intensifies, seeping into everything. Your fatigue turns chronic. Your patience wears thin. The smallest thing sets you off. You feel empty but can’t pinpoint why. You quietly endure the pain you refuse to face—and it starts controlling your every move without you even realizing it.
Do the opposite: Face your pain head-on, eyes wide-open. Not to wallow in your suffering—but because it holds information. A clear warning signal. Every painful emotion is telling you, “Hey, there’s an unmet need here.” The need to be heard. To slow down. To establish limits. To be seen. To be loved differently.
If you refuse to heed the signal, it will come out in other ways. Through your body—pain and exhaustion. Through your actions—irritability and withdrawal. Through your words—tense silences and biting sarcasm. Through your decisions—running away, self-sabotaging and charging headfirst into trouble.
Looking your pain in the eye means you can stop fighting the wrong battle and start taking back control.
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.
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