What's the fastest way to turn "regeneration" into another sustainability mirage?

What’s the fastest way to turn “regeneration” into another sustainability mirage?

Correct answer: A

The text’s core claim is that conventional sustainability often stays inside an extractive logic: it slows harm without changing the rules that create it.
If regeneration is framed as “image + risk management,” it never touches the real levers: internalizing hidden costs, relocalizing smartly, measuring trust, and shifting governance.
So A is the trap: it preserves the old model and calls it maturity — until permacrisis shocks make the gap brutally visible.

If you have 5 more minutes, go further with Kotler & friends

Move beyond the sustainability mirage

Business Digest # 328, Autumn-Winter 2025-2026.

Based on Regeneration: The future of Community in a Permacrisis World, by Christian Sarkar, Philip Kotler and Enrico Foglia, Idea Bite Press 2023.

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Food for thought for Executive Development (Exec Dev)

Can your executives name the “commons” their P&L depends on — and defend a decision that protects them even when it hurts short-term EBITDA?
Do you train leaders to run place-based strategy (territory diagnosis + stakeholders + pilots + trust indicators), or only to manage global dashboards?
What would you have to change in an executive’s incentive plan so PRIT becomes behavior — not a slide?

If you have 5 more minutes, Take the quiz!!

8 questions crash test of your capacity to regenerate

Business Digest # 328, Autumn-Winter 2025-2026.

Based on Regeneration : The Future of Community in a Permacrisis World, by Christian Sarkar, Philip Kotler and Enrico Foglia, Idea Bite Press 2023.

Learn more

Published by Françoise Tollet

She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team. 