How can you innovate without causing mass disruption?
Cultivate an open mind, the capacity to observe and the ability to challenge widely held assumptions so you can embrace imaginative alternative solutions.
Forget the current framework and context: the market right now, its players and the rules of the game are all barriers and obstacles that influence the way you see reality – and that hold you back.
Cultivate your own agency, i.e. your capacity to shape your environment, create new scenarios and picture the future without following ready-written scripts. Systematically challenge the world around you, asking yourself: “And why not?” or “But what if?”
Use technologyas a means, not as an end. Focus on the requirements of your potential future clients. Some technological breakthroughs are awe-inspiring but don’t fulfill any needs!
Don’t trust the myth of the brilliant but lonely innovator. Creativity is a team sport; everybody’s ideas are welcome. Innovation that will make a difference can emerge from discussions and brainstorming at any level of an organization.
Tipp-Ex correction fluid from Newell Brands was invented by a female assistant whose hobby was painting.
Marianne graduated from HEC in 1998 and is now a freelance journalist specializing in management and higher education. What really fires her up is the human dimension and she is c taking a psychology course at Rennes 2 University.
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