En cultivant ouverture d’esprit, sens de l’observation et capacité à remettre en question les hypothèses couramment admises au profit de solutions alternatives imaginatives.
Oubliez le cadre et le contexte existants : le marché existant, ses acteurs et ses règles du jeu sont autant de barrières bloquantes qui conditionnent votre vision de la réalité – et vous limitent.
Cultiver votre agentivité, i.e. votre capacité à modeler votre environnement, à créer de nouveaux scénarios, à imaginer le futur sans suivre de scripts pré-établis. Pratiquez la remise en question systématique, interpellez-vous : « Et pourquoi pas ? », « Et si ? »
Utilisez la technologiecomme un moyen, pas une fin. Concentrez-vous sur les besoins de vos futurs clients potentiels. Certaines innovations technologiques sont impressionnantes mais ne répondent à aucun besoin !
Méfiez-vous du mythe de l’innovateur génial et solitaire. La créativité est un sport de groupe ; les idées de tous sont bienvenues. L’innovation qui fera la différence peut jaillir d’échanges, de brainstormings et émerger à tous les niveaux de l’organisation.
Le correcteur liquide (Tipp-ex) de Newell Brands est l’invention d’une assistante qui avait pour hobby la peinture.
A graduate of HEC and the Master's program in Psychology at Université Paris Cité, Marianne combines her expertise in management and human sciences to produce written content in the fields of higher education, publishing, and corporate communication. She also works as a psychologist.
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