Escape the madness (and keep hold of your talent)!
How do you spark real change and build a modern work environment? Drop the façade. Say goodbye to gimmicks, hollow offsites, and pointless PowerPoints. Work has changed—and if you don’t, you’ll be replaced… by a more clear-eyed manager (or worse, by AI).
What concrete actions can you take right now to keep your top talent from walking out—and prevent your company from turning into a factory of professional zombies?

Why Are We Here? : Creating a Work Culture Everyone Wants by Jennifer Moss (Harvard Business Review Press 2025) .
1/ MORE MEANING, LESS BULLSHIT
❌ What to stop doing:
- “We’re a family”—no, you’re a company. Families don’t lay people off to meet quarterly targets.
- Endless pointless meetings: Your team wants to work, not sit through two hours of empty talk.
- Pretending you have an inspiring mission: If your company exists solely to generate profit, don’t try to sell a dream.
✅ What to start doing now
- ✔ Ask the hard question: Why does your company exist? What tangible benefits does it offer its employees, clients, and society? If the answer doesn’t fit into one clear, honest sentence, you’ve got a problem.
- ✔ Involve employees in the vision: Ask what they’d like to see change—and actually listen.
- ✔ Cut the greenwashing and “bullshit washing”: If your company professes to be ethical and responsible while driving its people to burnout, you’ll lose their trust.
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