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Action Tip

Escape the madness (and keep hold of your talent)!

How do you spark real change and build a modern work environment? Drop the façade. Say goodbye to gimmicks, hollow offsites, and pointless PowerPoints. Work has changed—and if you don’t, you’ll be replaced… by a more clear-eyed manager (or worse, by AI).

What concrete actions can you take right now to keep your top talent from walking out—and prevent your company from turning into a factory of professional zombies?

Based on

Why Are We Here? : Creating a Work Culture Everyone Wants by Jennifer Moss (Harvard Business Review Press 2025) .

1/ MORE MEANING, LESS BULLSHIT

❌ What to stop doing: 

  • “We’re a family”—no, you’re a company. Families don’t lay people off to meet quarterly targets.
  • Endless pointless meetings: Your team wants to work, not sit through two hours of empty talk.
  • Pretending you have an inspiring mission: If your company exists solely to generate profit, don’t try to sell a dream. 

✅ What to start doing now

  • ✔ Ask the hard question: Why does your company exist? What tangible benefits does it offer its employees, clients, and society? If the answer doesn’t fit into one clear, honest sentence, you’ve got a problem.
  • ✔ Involve employees in the vision: Ask what they’d like to see change—and actually listen.
  • ✔ Cut the greenwashing and “bullshit washing”: If your company professes to be ethical and responsible while driving its people to burnout, you’ll lose their trust.
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Françoise Tollet
Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.