Ole Paper: « Gray area » strategic shift Premium

To read the article in full, become Privileged Subscriber or log in

When Markus Martin joined Ole Paper in 2007 as CFO, the Danish paper company had been in a critical condition for several years. The management team subsequently embarked on an unprecedented strategic shift in the midst of great uncertainty. Ten years later, the firm’s revenues had doubled. How did management succeed in overcoming their paralysis to radically transform the business?

To read the article in full :

Taking the right decisions even when the outlook is hazy

Based on Managing in the gray: Five Timeless Questions for Resolving Your Toughest Problems at Work by Joseph Badaracco (Harvard Business Review Press, 2016) and on an interview with Markus Martin, CFO of Ole Paper, Denmark (February 2017).