Quit optimizing: start focusing on longevity. Take your cue from nature: diversify, embrace mistakes, slow down, and keep buffer zones. Robustness isn’t a luxury—it’s the only viable strategy in a chaotic environment.
Based on
L’Entreprise robuste , by Olivier Charbonnier, Olivier Hamant and Sandra Enlart. Odile Jacob 2025.
1/ Build in redundancy: Don’t stake everything on optimization
Why? In nature, redundancy is a fundamental principle. Ecosystems thrive because multiple species can fulfill the same function. An over-optimized company becomes fragile when there’s a crisis.
Action : Identify the critical points in your business (suppliers, skills or distribution channels), and diversify your resources. Opt for multiple resilient suppliers rather than relying on a risky monopoly.
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.
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