Mesurer la performance sociale d’une innovation est une préoccupation croissante, entre autres partagée par tous les acteurs de l’économie sociale et solidaire (ESS) qui donnent le La sur le sujet. Mais si la nécessité d’appréhender la performance sociale fait consensus, le « comment » reste un sujet d’interrogations pour bon nombre d’entreprises.
D’après
Social Calling : Et si, comme eux, vous aviez un déclic pour agir ? d’Emilie Vidaud (Fayard, 2017).
1. Pourquoi mesurer…
Pour parler de votre impact social, pouvoir mettre des mots et des chiffres sur les retombées de votre innovation est important à plus d’un titre.
Rassurez vos investisseurs : c’est d’abord un argument de poids dans les discussions que vous pourrez avoir avec d’éventuels financeurs spécialisés ou novices dans les « investissements à impact ».
Persuadez vos parties prenantes : c’est aussi un critère de plus en plus important pour asseoir votre légitimité auprès de vos parties prenantes, externes comme internes. Indirectement la mesure de l’impact social permettra aussi de consolider le pilotage opérationnel de votre projet.
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.
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