Measuring the social performance of an innovation has become a growing preoccupation among the major early-adopters players in the social and solidarity economy. But while everyone agrees that understanding social performance is crucial, how to do so remains an open question…
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Social Calling : Et si, comme eux, vous aviez un déclic pour agir ? by Emilie Vidaud (Fayard, 2017).
1/ Why should you measure…
What is social impact? The ability to express the consequences of your innovations in words and numbers is important for several reasons.
Reassure your investors: Concrete measures make for convincing arguments when in conversation with potential financers, be they beginners or veterans, about “impact investing”.
Convince your stakeholders: It’s crucial to establish your legitimacy with external and internal stakeholders. Also, more indirectly, the size of your social impact influences how to consolidate the operational direction of your project.
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.
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