En réduisant les incertitudes avec leurs capacités prédictives, les outils d’intelligence artificielle aident à faire les bons choix. À condition de savoir ce qu’ils doivent prédire et d’avoir une approche globale du processus de décision.
D’après
Basé sur Prediction Machines, The Simple Economics of Artificial Intelligence de Ajay Agrawal, Joshua Gans et Avi Goldfarb (Harvard Business Review Press, 2018).
1/ Définissez ce que vous devez prédire
« Je veux savoir qui sont nos meilleurs prospects » n’est pas un brief ! Une bonne prédiction repose sur la prise en compte de vos besoins. Apprenez à spécifier vos objectifs en vous posant une question simple : « qu’ai-je besoin de savoir pour prendre la bonne décision ? » Cela implique d’aller au-delà de la simple déclaration d’intention. Si vous souhaitez par exemple identifier les meilleurs développeurs potentiels pour votre département R&D, qu’entendez-vous par « meilleurs » ? S’agit-il de ceux qui ont les diplômes les plus sélectifs ou ceux qui ont décroché rapidement un poste à responsabilité ? Et dans vos équipes en place, à qui souhaiteriez-vous que les candidats ressemblent ? Et sur quels aspects ?
After completing her studies in civilizations and working 10 years in corporate communications, Dominique now divides her time between popularizing science, institutional communications, literary reviews, and Business Digest.
Recevez les dernières tendances en leadership et management
Je souhaite recevoir la newsletter de Business Digest
Nous utilisons des cookies sur ce site. Avec votre consentement, nous les utiliserons pour mesurer et analyser l'utilisation du site. Visitez notre page sur la politique cookie pour en savoir plus.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Durée
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
