Vous percevez la stratégie de la fusion entre le tangible et le numérique comme une potentielle prochaine étape pour vous, mais vous vous posez quelques questions structurantes. Partez sur de bonnes bases !
D’après
Fusion StrategydeVijay Govindarajan et Venkat Venkatraman (Harvard Business Review Press, 2024).
1/ PAR OÙ JE COMMENCE
Assurez-vous avant de vous lancer de répondre à ces prérequis techniques et culturels :
Vos produits sont réellement smart : ils sont dotés de senseurs, de capteurs, de caméras et de connexions qui permettent de transmettre des données en temps réel.
Vous disposez d’un outil intelligence artificielle capable de traiter ces données ainsi que toutes les autres big data pertinentes, qu’elles soient internes à votre entreprise ou externes et de tous formats. Cet outil est capable d’apprendre par lui-même et d’affiner ses analyses prédictives.
Votre organisation a déjà une forte culture du numérique. Attention, les externalisations peuvent vous laisser penser que votre entreprise est acculturée, alors que c’est votre prestataire qui l’est, pas vos équipes !
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