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Book synthesis

Storytelling to mobilize others

With the recent attention given to fake news, manipulation of facts, hoaxes, and misinformation, it can seem like truth has become mangled by the digital revolution. But new weapons do exist for creating strong and fair discourse. You can use data to verify facts, strengthen your discernment, and construct sincere and powerful communications – a winning combination for creating stories to mobilize your stakeholders.

 

Excerpt from Business Digest N°287, June 2018

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Caroline Schuurman
Published by Caroline Schuurman