It takes practice and understanding to develop your observational skillset. Here is a list of exercises and insights designed to help you get started!
Based on
Look: A practical guide for improving your observational skills by James H. Gilmore (Greenleaf Book Group Press, february 2017).
1/ USE BINOCULARS TO SEE THE BIG PICTURE
Use this exercise to develop your skill at looking with binoculars:
Go to a magazine rack. Pick a vantage point from which to observe how other people browse the various sections.
Come closer to the rack and survey the different categories and subcategories of magazines, slowly walking the full length of the display. Be sure not to pick up any of the individual magazines yet.
Circle back and this time scan for any magazine titles or cover art that jump out at you. Don’t read any of the covers too closely.
Ask yourself: what previously unfamiliar interests or ideas or consumer behaviors have struck your interest?
Once you finish surveying the entire rack, grab a copy of the magazine that you find most intriguing. Pick out a new discovery, not a magazine that you might have chosen anyway, even without this exercise.
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