Reading list

Shoe Dog: A Memoir by the Creator of Nike

Our selection
How did Phil Knight turn a small start-up into Nike, one of the most famous brands across the world? To understand, you have to go back to 1963, when Knight decided that rather than work for a big corporation, he wanted to “change the world” by creating his own company. He borrowed fifty dollars from his father to launch a company whose primary mission was to import running shoes from Japan. His ambition was already to build something unique around sport to change the life of consumers. And to attain this goal, he spared no efforts and faced many obstacles on his way to success: bitter failures, cutthroat competition, reluctant consumers, and hostile investors. He managed to overcome all the hurdles thanks to his ability to surround himself with passionate and trustworthy associates. Today, Nike’s annual sales top $30 billion and the company’s values have not changed much.

Why did we choose this book?
In this book, Phil Knight, a discreet — even mysterious man — shares his genuine and humble tale of a career based on unconventional life choices. His choices shaped a different and dynamic business that has become one of the most powerful brands in the world. Shoe Dog takes you on a great trip with a start-up that became colossal without losing its original philosophy. His story might just reveal (at least a few of) the secrets to durability!

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight (Scribner, April 2016)

Mehdi Ramdani
Published by Mehdi Ramdani