Loading...

All Business Digest content is for the exclusive use of our subscribers. Please do not share it.

Little Find

Let’s start by changing ourselves

What good will a sustainable economy be if we’re still frustrated by an unceasing desire for consumption or are mired in gloom and misery?

Navi Radjou, the instigator of and tireless campaigner for a frugal economy, sets out the facts: if we build a bio-economy – a sustainable economic system – without changing who we are, we will produce and consume the wrong things faster, better, cheaper, and more “sustainably”. But we will still be way off beam. What would be the point of a self-driving car if it is only taking you to a job you loathe or that is killing you? What good is an even bigger house per person in societies where loneliness reigns supreme?  

Navi argues that for a responsible economy it’s not enough to change our mindset – we also have to shift our consciousness. In other words, the way we look at the world, our motivation, and our behavior. Navi suggests the analogy of the Indian yoga tradition where you become conscious of the three energies that govern behavior based on self-preservation: fear (“I want to survive”), desire (“I want more”), and power (“I want it all”).  

It is then a question of unlocking the constructive energies (compassion, ingenuity, wisdom, and unity) to co-create a healthy, benevolent bio-economy. Idealistic? Think about it. And read Navi’s article! 

To go further

Before we reinvent the economy, we must reinvent ourselves

by Navi Radjou, (FastCompany, 2018).

© Copyright Business Digest - All rights reserved

Françoise Tollet
Published by Françoise Tollet
She spent 12 years in industry, working for Bolloré Technologies, among others. She co-founded Business Digest in 1992 and has been running the company since 1998. And she took the Internet plunge in 1996, even before coming on board as part of the BD team.