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Book synthesis

Leading with influence at Medica

American physician and executive Alan Spiro is a compelling advocate for ethical influence. He helped to build one company using an influence model and is now working to transform another using the same principles.


To read the article in full :

Influence and Persuasion: a question of timing

Based on Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini (Penguin Random House Books, January 2017) and on an interview with Alan Spiro, Chief Medical Officer, Medica (February 2017).


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Caroline Schuurman
Published by Caroline Schuurman