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Laurence Lehmann-Ortega joins Business Digest’s advisory committee!

Laurence Lehmann-Ortega, an expert in strategic innovation, has joined Business Digest’s advisory committee. As Professor of Strategy and Business Policy at HEC Paris, Laurence will contribute valuable insights into disruptive business models, like uberisation and platform systems.

Laurence Lehmann-Ortega graduated from HEC Paris in 1993 and began her career as a strategy consultant before turning towards teaching and research, obtaining her doctorate from IAE Aix en Provence. She is currently an affiliate professor in the strategy and business policy department at HEC Paris, where she teaches Strategy in the Grand Ecole’s master’s degree programs and Executive Education programs. Laurence is also academic director of HEC Paris’ Strategic Management master’s degree and of several tailor-made programs for HEC Executive Education. Laurence won the Vernimmen – BNP Paribas award in 2014 and 2016 for best affiliate professor at HEC Paris.

Laurence is particularly interested in disruptive strategies and strategic innovation, i.e. radical business model innovations, especially in mature firms. Her research today focuses on strategic innovations that address the challenges of sustainable development. Laurence has published several articles in this area in journals such as Long Range Planning, M@n@gement and the Revue Française de Gestion. She is coordinator and co-author of Strategor, a benchmark textbook on strategy, and in 2010 won the FNEGE and Ariane prize for the best SME educational case study. Laurence co-developed Odyssey 3.14: Re-invent your business model, available in paper format (published by Dunod), an app-book and MOOC.


What is on Laurence Lehmann-Ortega’s desk at the moment?

3 topics that Laurence is currently researching:
1. Imagining the company of tomorrow
2. (Re)inventing business models (especially green and social models)
3. Adapting strategy in a digital world

3 books that Laurence recommends:
1. Au Bonheur des Dames by Emile Zola (because new business models have always killed off obsolete models)
2. The Third Industrial Revolution by Jeremy Rifkin (Palgrave 2011)
3. Matchmakers by David Evans and Richard Schmalensee (Harvard Business Review Press, May 2016)

3 thought leaders that Laurence follows:
1. Paul Polman, Unilever CEO: @PaulPolman
2. Muhammad Yunus, micro-credit inventor and winner of the Nobel Peace Prize: @Yunus_Centre
3. Daniel Kahneman, Nobel Prize for Economics and author of Thinking, Fast and Slow (Farrar, Straus and Giroux, April 2013)

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Caroline Schuurman
Published by Caroline Schuurman