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Book synthesis

Influence and persuasion: a question of timing

Are you aware that it is in the moments immediately before you state your appeals that people largely decide whether they will say yes or no to you? To help you increase your influence, Robert Cialdini explains how to increase your chances of persuasive success in those critical few moments with what he calls the “art of presuasion”!


To read the article in full :

Influence and Persuasion: a question of timing

Based on Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini (Penguin Random House Books, January 2017) and on an interview with Alan Spiro, Chief Medical Officer, Medica (February 2017).


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Caroline Schuurman
Published by Caroline Schuurman