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Reading list

Digital transformation, engagement, learning & development… Here are 5 must-read articles published this March!

Here are five articles that stood out this month for their originality, relevance, and/or analysis.
Happy reading!


1. Leadership
“11 Leadership Guidelines for the Digital Age”
(INSEAD Knowledge)

In response to a 2016 survey revealing that top management still lacks the knowledge and awareness necessary to lead digital transformation, INSEAD’s Liri Andersson and Ludo Van der Heyden present 11 strategic implications and recommendations designed to help top management catch up.

2. Team management

“To Motivate Employees, Show Them How They’re Helping Customers”
(Harvard Business Review)

Recent research points to a key factor in increasing motivation: leveraging the social aspect of work. In particular, exposing your teams to the people who ultimately benefit from your products and services can be highly motivating by heightening their perception of the impact of your work together.

3. Creativity

“How to lead a brainstorm”
(TED-ed Blog)

Based on years of running brainstorms with designers at IDEO, Laura McClure explains that you always have to modify the parameters of each session to match the unique mix of introverts, extroverts, and creative confidence levels in the room and provides you with 9 tips on how to do so.

4. Learning & development

“How to Accelerate Learning on Your Team”

Many leaders want to accelerate learning on their teams, but in practice there never seems to be enough money or time. According to Elizabeth Doty, the solution may be to stop thinking of learning in terms of inputs – training, mentoring, or feedback – and instead focus on learning outcomes.

5. Marketing

“Selling What They Preach”
(The Atlantic)

This article explores why today’s leading companies, including Apple, Starbucks, and Amazon, are taking increasingly explicit political and moral stances in their branding and marketing campaigns.

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Caroline Schuurman
Published by Caroline Schuurman