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Reading list

Digital strategy, listening leaders and customer experience, here are 5 not-to-miss articles published in March 2016

Here are five articles that stood out this month for their originality, relevance, and/or analysis. Happy reading!

Are You in Danger of Becoming Obsolete?, Harvard Business Review
This Oxford study conducted across 27 countries reveals that the majority of employees fear being made obsolete by automation technologies. Should you be worried too, or are you capable of changing your ways of working to remain relevant? Take the quiz!

Digital Has Killed the Strategic Plan, INSEAD Knowledge
In the long term, “offline” and “online” strategies are going to converge. The term “digital” will not be used anymore to distinguish between traditional and new companies. Instead, all companies will eventually integrate former ways of thinking into the new in order to succeed. Here’s how!

Why Leaders Who Listen Achieve Breakthroughs, strategy+business
Please note that communications based on the so-called “post office” approach (one-way missives), which is still often used by today’s leaders, results in solitary decision-making that thus fails to take into account important warning signals. To reduce risk, it is important to listen to and share a range of different viewpoints. Here are a few tips to improved two-way communication!

From touchpoints to journeys: Seeing the world as customers do, McKinsey
This McKinsey study shows that taking into account the end-to-end customer experience enables companies to provide better services. It also leads to increased sales performance, cost reductions, and higher employee satisfaction levels.

Managing talent in a digital age, McKinsey
Professional social networks like LinkedIn have made labor markets more fluid and transparent. Today, the challenge for companies is not just using these networks to find and recruit talent: the challenge has also become to manage and retain talent via these new tools.

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Emmanuelle Meylan
Published by Emmanuelle Meylan