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Reading list

Here are 5 not-to-miss articles published in January! Topics covered include innovation, artificial intelligence, marketing, and more…

Here are five articles that stood out this month for their originality, relevance, and/or analysis. Happy reading!

« The Most Innovative Companies of 2016 »
(Fast Company)

According to Fast Company, their list of the World’s 50 Most Innovative Companies in 2106 (first place goes to BuzzFeed) inspiringly reveals that « a new wave of business practices is taking hold of the world. »

“It Pays to Get to Know Your Superconsumers » by Catherine P. Taylor
(Strategy+Business, 11 January 2017)

A new book from marketing consultant Eddie Yoon explains how focusing on your best customers can help you make progress with other groups of consumers and drive your overall success as a brand.

“Is Donald Trump a Model for Communicators?” by Susan Cramm
(Strategy+Business, 18 January 2017)

Is there anything positive to be learned from Trump’s (very particular) speaking style? While leadership coach Susan Cramm would “never recommend Trump’s ‘win at whatever cost’ approach to influencing others, » she does encourage you to take a lesson from his masterful ability to craft a story that carries a strong emotional punch.

“Tech Leaders Are Just Now Getting Serious About the Threats of AI » by Jeremy Hsu
(Backchannel, 27 January 2017)

The “Partnership on AI” formed between Amazon, Google, Facebook, IBM, and Microsoft in September 2016 is one of numerous recently established partnerships and forums dedicated to finding common ground about how to manage and regulate the ethical concerns around AI and automation.

Personal development
« HBR’s Best on Saying Now to More Work, » by Amy Gallo
(Harvard Business Review, 30 January 2017)

To help you get off to a good start in 2017, Amy Gallo sifts through the HBR’s archives to glean the best tips on how to say no now (constructively and effectively), so that you don’t have to explain later why you dropped the ball.

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Caroline Schuurman
Published by Caroline Schuurman