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Action Tip

Four ideas for creating value (with blockchain)!

Early blockchain adopters derived appreciable productivity gains from the technology when applying it to processes that were previously gridlocked. Still, the fabulous promises of an innovative business model and tokenization have yet to be realized. How can you reap the benefits?

Based on

The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age by David Furlonger and Christophe Uzureau (Harvard Business Review Press, october


Faced with an immature technology and gains that are still modest, you may well be tempted to let the early adopters tackle the teething problems. On the other hand…

  • There will be no second place. Blockchain has initiated a “winner takes all” system, based on exponential growth. Although simply following the early adopters closely and copying them has long been a valid strategy, it is no longer. You won’t be able to make up for lost time.
  • First possibility: test without risk. You can start with a downgraded version of blockchain, which will be neither decentralized nor tokenized. In short, it will be a glorified database that will help you develop skills internally. You’ll start slowly and generate some productivity gains.
  • Second possibility: join a consortium These Covid times favor the creation of alliances based on logistics, which will help you develop partnerships and a decentralized approach. Here you’re more in blockchain mode. Learning together, you can identify bottlenecks with other actors in your consortium.
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Marie-France Grand-Clément
Published by Marie-France Grand-Clément
Marie est l’interlocutrice privilégiée de nos clients, prestataires et partenaires. Office Manager, elle gère pour l’équipe et nos clients l’exécution des différents projets d’animation de communautés digitales . Elle se charge également du pilotage du business développement et des événements organisés par Business Digest