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Experience, or How Microsoft Got Back in the Race

How has Satya Nadella, named CEO of Microsoft in 2014, managed to put the software giant back in the innovation race against Apple, Google and Facebook? He’s done it by focusing on the experience of customers, followed closely behind by employee experience and the rest of Microsoft’s stakeholders.


To read the article in full: 

Experience: the new heart of value creation

Based on L’expérience : le nouveau moteur de l’entreprise, by Christophe Rebours and Inès Pauly (Diateino, October 2016); “Why the Millions We Spend on Employee Engagement Buy Us So Little” by Jacob Morgan (Harvard Business Review, March 2017); “How Satya Nadella is making Microsoft cool again, and taking on Apple and Amazon” by Paul Smith (Financial Review, November 2016).


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Mehdi Ramdani
Published by Mehdi Ramdani