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May 16, 2017
Experience, or How Microsoft Got Back in the Race
April 18, 2017
Experience: the new heart of value creation
June 21, 2016
Creating an exceptional customer experience
July 7, 2015
What does it mean to be “customer oriented”?
June 30, 2015
The incredible success of inbound marketing
June 16, 2015
How to keep your customers hooked
November 27, 2012
How to win customer trust
September 18, 2012
“Double jeopardy”: how the market penalizes the poorest
August 21, 2012
Word of mouth on the Internet: Being aware of message distortion
July 24, 2012
Why shoppers choose products from the center of displays
May 29, 2012
Mobile Revolution: New consumer patterns, new opportunities!
March 16, 2011
Facebook, Twitter, YouTube… How to Optimize Marketing 2.0 ROI
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