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Prospective et stratégie  :  Vers une entreprise responsable

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Jugaad Innovation

N° 226, May 2012

Based on Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou, Jaideep Prabhu and Simone Ahuja (Jossey-Bass, May 2012).

Frugal innovation in emerging countries for sustainable growth

N° 226, May 2012

Based on “Emerging markets willing to pay more for ‘green’ products” by Sumner Lemon (InfoWorld, January 2010), “Ghana: Bamboo bikes in high demand” by Kofi Adu Domfeh (Africa News, March 2011), “Striving for Positive Water Impact” by PepsiCo & The Nature Conservancy, 2011, “Doing green business with emerging markets” from the 11th European Forum on Eco-Innovation (European Commission Environment, October 2011).

How to implement a Jugaad innovation strategy

N° 226, May 2012

Based on Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou, Jaideep Prabhu and Simone Ahuja (Jossey-Bass, May 2012).

CSR 2.0: Accelerating the Movement

N° 216, May 2011

Thus far, CSR policies have not been noted for their overwhelming impact. On the whole, they remain a result of legal obligations or peripheral engagements. Wayne Visser suggests instead envisioning societal engagement as an integral part of strategy. Based on The Age of Responsibility, CSR 2.0 and the New DNA of Business by Wayne Visser (Wiley, February 2011) and an interview with Thomas Osburg, Director Europe Corporate Affairs at Intel, April 2011.

Ethical Buying: How to Educate Consumers

N° 216, May 2011

Ethical purchases are far less common than most surveys predict. What is behind this gap between intentions and reality? How can consumers' ethical values and their purchasing behaviors be reconciled? Based on “Values versus Value” by Timothy Devinney, Pat Auger and Giana M. Eckhardt (Strategy+Business, Spring 2011) and “Understand the Postrecession Consumer” de Paul Flatters and Michael Willmott (Harvard Business Review, Summer 2009).

Green Efficiency

N° 207, June 2010

The integration of “green” into company strategy doesn’t mean sacrificing growth and profit—much the opposite! Based on Better Green Business by Eric G. OLSON, Wharton School Publishing (November 2009), and the interviews with Peter Williams, CTO, Big Green Innovations, IBM, and Anne-Laure Denis, corporate environment manager, bioMérieux, May 2010.

References : 36     Page : 4 / 4
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