Long term strategy : Internationalization
Based on Fish Can’t See Water: How National Culture can Make or Break Your Corporate Strategy by Kai Hammerich and Richard D. Lewis (Wiley, September 2013), Being Global: How to Think, Act, and Lead in a Transformed World by Angel Cabrera and Gregory Unruh (Harvard Business Review Press, April 2012), “How to Argue Across Cultures” by Jeanne Brett, Kristin Behfar and Jeffrey Sanchez-Burks (Harvard Business Review, December 2013) and the interview with Daniel Ian, R&D engineer and Africa & Middle East business developer, Mitsubishi Electric.
Based on Success in Africa: CEO Insights from a Continent on the Rise by Jonathan Berman (Bibliomotion, September 2013).
Based on, among others, Being Global: How to Think, Act, and Lead in a Transformed World by Angel Cabrera and Gregory Unruh (Harvard Business Review, April 2012), Beyond Tribalism: Managing Identities in a Diverse World by Celia de Anca (IE Publishing, June 2012) and “Hidden Dimensions of Culture and Intercultural Management” by Gebhard Deissler (Paris 1 University, 2012), and an interview with Deborah Winter, global talent manager at Johnson & Johnson, September 2012.
Based on “Global Business Speaks English” by Tsedal Neeley (Harvard Business Review, May 2012) and “Overcoming the Stress of Englishization” by Kim Girard (Harvard Business School Cases, March 2012)