How has Baidu, in the space of just 15 years, transformed from an outsider among Chinese search engines into one of the digital world’s principle players, with $10 billion in profits? The answer is a growth strategy based on a constantly repositioning business model as well as breakthrough innovations to prepare for the growth of tomorrow.
This month's selection
Based on Dual Transformation: How to Reposition Today’s Business While Creating the Future by Scott Anthony, Clark Gilbert and Mark Johnson (Harvard Business Review Press, 2017), a contribution of Bruno Faucher, Management consultant and CEO of Intuitu Novae, and an interview with Chen Ma, Strategy Manager at Baidu.
Based on One Mission, How leaders build a team of team by Chris Fussell, with C.W. Goodyear (Portfolio, juin 2017).