Using storytelling to support transformation Premium

To read the article in full, become Privileged Subscriber or log in

How can the art of storytelling help you navigate transformative change? To help you find your way, consider the narrative practices used to support organizational transformation at Alessi, an Italian houseware and kitchen utensil company — with a master storyteller for a CEO.

Biography

Giada Di Stefano on her paper A universe of stories: Mobilizing narrative practices during transformative change (Strategic Management Journal, 2018), co-authored with Elena Dalpiaz. Originally published in Knowledge@HEC.*
Giada Di Stefano is Associate Professor of Strategy and Business Policy at HEC Paris. She holds a PhD from Bocconi University in Milan, Italy. Her research focuses on when and why firms transfer the knowledge that helps them achieve competitive advantage. She is also interested in the role that reflection plays in business and how it can lead to increased productivity and motivation in employees.

 
 

Excerpt from Business Digest N°287, June 2018

 

To go further

Read the full 3-parts feature

Point of View

Combining storytelling and big data

Interview with Giada Di Stefano, associate professor of strategy and business policy at HEC Paris

Using storytelling
to support transformation

It's up to you!

Become an inspirational
and sincere communicator!

To read the article in full, you need to be a subscriber

If you already are a subscriber, log in

Digital subscription

Business Digest digital

390 euros HT

(TVA 2.1%)

Subscribe