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How can the art of storytelling help you navigate transformative change? To help you find your way, consider the narrative practices used to support organizational transformation at Alessi, an Italian houseware and kitchen utensil company — with a master storyteller for a CEO.


Giada Di Stefano on her paper A universe of stories: Mobilizing narrative practices during transformative change (Strategic Management Journal, 2018), co-authored with Elena Dalpiaz. Originally published in Knowledge@HEC.*
Giada Di Stefano is Associate Professor of Strategy and Business Policy at HEC Paris. She holds a PhD from Bocconi University in Milan, Italy. Her research focuses on when and why firms transfer the knowledge that helps them achieve competitive advantage. She is also interested in the role that reflection plays in business and how it can lead to increased productivity and motivation in employees.


Excerpt from Business Digest N°287, June 2018

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Point of View

Combining storytelling and big data

Interview with Giada Di Stefano, associate professor of strategy and business policy at HEC Paris

Using storytelling
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