Platform companies, from controlling to orchestrating resources Premium

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From Amazon to Coursera to Uber, software platforms have revolutionized entire sections of the economy within the past 10 years. What are the key qualities of these successful companies? Firstly, they have switched from control-based systems to a resource-management approach. Below we examine a number of options for entering the platform age.

 

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Platform companies, from controlling to orchestrating resources

USBD27602Based on Platform Revolution: How Networked Markets Are Transforming the Economy-And How to Make Them Work for You de Geoffrey Parker, Marshall Van and Sangeet Paul (Norton & Company, March 2017) and an interview with Erik Johnson, product development manager at Netflix UK.