Strategic agility: challenging value creation Premium

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What do Airbnb, Uber and Netflix have in common? They are all proficient at recreating value in markets where the competition has been intense for decades, forcing prices down. What can we learn from these so-called «disruptive» companies that leverage innovative business models to uncover new growth drivers?


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Strategic agility: challenging value creation


Based on “Three Steps Towards Market Domination” by W. Chan Kim and Renée Mauborgne (INSEAD Knowledge, March 2016) ; ”Airbnb, Uber, and Others Used ‘Time Collapsing’ to Skyrocket From Zero to Millions” by Bill Carmody (Inc, August 2016) ; “Disruptive Innovation in Mature Industries” by Jane Williams (INSEAD Knowledge, November 2015), Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance (Ecco, May 2015) and Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky and Braden Kowitz (Simon & Schuster, March 2016).