How can you optimize the impact of digital communities? Premium

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Seamless collaborations across internal and geographic boundaries. A flatter, more agile, and innovative organization. A deeper sense of connection and cohesion around organizational purpose and mission. What does it take for online communities to become effective means to such worthwhile ends?

 

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How can you optimize the impact of digital communities?

Based on an interview with Kristine de Valck, Associate Professor of Marketing, HEC Paris, August 2016.