Originality at Warby Parker: passion, patience, and strategy Premium

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Why are stylish eyeglasses so expensive? This is the question that led to the founding in 2010 of Warby Parker, an American eyewear company that is among the first to sell eyeglasses directly to consumers online at a fraction of the price of brick-and-mortar retailers. Warby Parker’s original, game-changing approach achieved a meteoric rise, disrupting an entire industry.


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The surprisingly ordinary path to originality


Based on Originals: How Non-Conformists Move the World, by Adam Grant (Viking Press, February 2016) and “Warby Parker Sees the Future of Retail: For building the first great made-on-the-Internet brand” by Max Chafkin (Fast Company, 17 February 2015).