The Icarus Deception

By Seth Godin (Diateino, March 2013).

Our selection:
Who has never waited for someone else to take the floor in a meeting before giving their own opinion because they are afraid to be the first to speak? In his book The Icarus Deception, Seth Godin turns the myth of Icarus on its head to try to help us surmount our fears. Godin’s view is that, unlike the mythological hero who burnt his wings because he wanted to fly higher and higher, leaders should head for the open sea, leaving their comfort zone behind, even if it means taking a wrong turn. Leaders run the risk of having careers devoid of surprises if they confine themselves to well-marked paths and obey all the rules. Godin is certain that in the age of the digital economy, the new way to make a difference is to give voice to your creativity without fear of what other people think. In a nutshell: let yourself go! The potential to “make art” (“the truly human act of creating something new that matters to another person” in the words of the author) does not require a specific talent. Everyone can lay claim to the status of being an artist provided they permit themselves to be vulnerable and voice their opinions loudly and clearly. There are two priority issues: creating and spreading ideas and connecting what is disconnected, especially via social networks.

Why have we chosen this book? :
Seth Godin – successful blogger, author of global bestsellers and viral marketing guru – strives once more to shake up the established order, and more specifically to fight against conformity. An advocate of individuality and bravery, Godin posted a new manifesto on his blog in February 2012, Stop Stealing Dreams, about the education system.

Read our dossier
UsBD21502Calm, Discernment, and Effectiveness Under Pressure

Based on Clutch by Paul Sullivan (Portfolio, September 2010), Shine by Edward Hallowell (Harvard Business Review Press, January 2011) the interview with Laurent Combalbert, former negotiator for RAID and founder of Ulysceo andon articles from McKinsey Quarterly and Harvard Business Review.
Business Digest nº 215, April 2011.