La désorganisation du monde
“Our current world model no longer seems to reflect a sustainable reality,” explains author Rodolphe Durand, HEC professor of strategy. Moving away from traditional social and economic models, Durand proposes a new way of understanding how societies operate. He explains that business organizations used to provide meaning for their associates (i.e., founders, investors, members, clients, and so on.) by sharing their view of social and economic issues. But, in today’s increasingly fragmented and competitive world, companies are disappearing or losing legitimacy. The result of this “un-organization” of the world is the dissolution of the links between people and organizations. Still, Durand does not believe that shared meaning is lost forever. Indeed, changes in managerial practices can revive people’s feelings of belonging and connection to organizations.
Why we chose this book
After the bestseller The Pirate Organization, Rodolphe Durand, who is a member of Business Digest’s Advisory Committee, returns with a work that he believes is also likely to create a stir! Here, Durand focuses on the loss of meaning that threatens business today, suggesting ways for companies to rebuild their relationships with individuals. A lucid yet optimistic book.
Read our dossier
Based on The Pirate Organization: Lessons from the Fringes of Capitalism by Rodolphe Durand and Jean-Philippe Vergne (Harvard Business Press, December 2012) and an interview with Rodolphe Durand.
Business Digest nº 232, December 2012.