Conscious Capitalism: Liberating the Heroic Spirit of Business

“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived… But we can aspire to something even greater.” This, in a nutshell, is the viewpoint promoted by co-authors John MacKey, founder of Whole Foods, and Rajendra Sisodia, founder of the NGO Conscious Capitalism.

Capitalism is heroic beaucause it lifts people out of poverty and creates prosperity. But we can aspire to something even greater…

In stark contrast to today’s often pessimistic view of capitalism, MacKey and Sisodia defend the old principles while simultaneously urging business leaders to transform how they do business. Business cases from companies including Whole Foods, Southwest Airlines, Costco, Google, Patagonia, and UPS show that companies are perfectly capable of creating more value for all of their stakeholders, from customers, employees, suppliers, and investors to society as whole and the environment.

Read the book

Conscious Capitalism: Liberating the Heroic Spirit of Business de John MacKey et Rajendra Sisodia (Harvard Business Press, janvier 2013).