Mobile learning: corporate education you can hold in your hand

By the end of 2011, 6 billion people around the world were mobile subscribers. The explosion over the past several years in the number of people with constant connection to knowledge and information via mobile devices (from cellphones to tablet PCs) has important implications for corporate education. Indeed, according to John Couch, VP for worldwide education at Apple, mobile technologies and education are closely linked: in fact, touch screen technology was originally developed exclusively for educational purposes!

What are the key advantages of the mobile channel?

• Flexibility: Learners connect whenever and wherever they want. Mobile technologies are customizable to suit different types of content and different learner needs.
• Interactivity: Mobile devices are typically audio and video enabled, making them — in combination with the directness and immediacy of touch screen technology — ideal channels for multimedia interaction.
• Customization: Mobile devices support highly customized, self-directed learning to suit individual abilities and learning styles.
• Low-cost: Given the near-ubiquity and cost efficiencies of mobile devices, this channel has unprecedented reach, particularly in developing nations.
• Digital literacy: given its significance in today’s global economy, proficiency in mobile technologies is becoming a significant competitive advantage.

Business leader testimony:

At the Engine Services division of GE (GEES), salespersons spend much of their time on their cellphones and, increasingly, their smartphones. Taking note of this, leaders at GEES decided to leverage mobile learning for sales training and performance support, providing instant and constant access to product information with the objective of helping salespersons to improve their recall of key product features.

Watch the video
The debate on mobile learning

Do new training supports really enhance our ability to learn? Are mobile tools suitable for all uses? Experts address the issue of new digital technologies in distance learning.