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Once you ave diagnosed the company culture, how do you implement change? The answer can be found in a practical, five-step guide designed to mobilize leaders, managers, and line employees. The main challenge is getting employees to be committed for the long term, because culture change does not occur overnight. It usually takes several months and only takes hold after a year or two.

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Implementing Culture Change

Business Digest no. 213, February 2011.

Based on Leading Culture Change by Christopher S. Dawson (Stanford Business Books, May 2010) and the change approach of the alternative consulting firm Yuman (