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Little Find

Become “chief social connectivity officer”!

In the new hybrid work environment, your employees shouldn’t be coming to the office to stay glued to their computer but to (re)forge ties.

During the health crisis, your employees have taken a liking to hybrid working, which offers them a better work/life balance. This means your role is becoming more complex: To safeguard your organization’s social capital, you have to encourage ties between your employees and maintain their sense of belonging in a world where work has become asynchronous. This social capital, which used to be forged spontaneously on a day-to-day basis at the coffee machine or during informal discussions and social events, is a key factor in performance. So your job may be to become chief social connectivity officer. 

This requires rethinking the times when people are in the office to make them an attractive, qualitative experience. If you want your workplace to become a genuine hub of social connectivity, you should pay attention to the areas where your teammates converge, meet and bond. Working with an interior designer, you can re-create an environment that draws inspiration from the hospitality industry: More functional items of furniture, creative furniture arrangements, a cozy atmosphere with artistic decor and even background music will rekindle the pleasures of in-person collaboration. 

To go further

“Post-Pandemic, Firms Need Chief Social Connectivity Officers 

Manfred F.R. Kets de Vries (Instead Knowledge, 17 November 2021).

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Marianne Gerard
Published by Marianne Gerard
Marianne graduated from HEC in 1998 and is now a freelance journalist specializing in management and higher education. What really fires her up is the human dimension and she is c taking a psychology course at Rennes 2 University.